Please see below for a selected overview of my work. In 20 years as a media professional with proven leadership capabilities, my oversight of creative teams large and small across multiple platforms and mediums has generated a wide range of content that regularly exceeds business goals. I excel in directing, strategy and communication, informed by a deep understanding of marketing. 

HYPNO

Head of Content

  • Lead marketing strategy for experiential tech platform and agency across earned, owned and paid channels, in collaboration with founders

  • Increase leads and revenue by overseeing strategy and creation of all copy, video and photography content from ideation to finals

 

GAP

Creative Director

  • Led development and execution of multiple videos and photography for global campaign including paid media, retail, and events

  • Directed creation of advertorial content, microsite and iPad app with publishing partner Cool Hunting, Ogilvy and client

 

HEARST ORIGINALS

Creative Director

  • Supervised a team of 20 and all development and production of Beauty Battle, a reality series and inaugural Facebook Watch show

  • Generated more than 4 million views and press coverage via compelling creative and by building best-in-class team

 

L’ORÉAL PARIS

Creative Director

  • Head of 27-person team and 18 videos consisting of co-branded Refinery29 and white label content, from creative concepts to final delivery

  • White label strategy combined seasonal and service angles to generate 1.6+ million YouTube views and the brand’s most-viewed tutorial

 

AUDI OF AMERICA

Creative Director

  • Oversaw Broad City’s writer and director to create branded content series from inception to distribution, in collaboration with COO

  • Led strategy of a humorous narrative that reinvented the typical product demo, resulting in top-performing instructional content

 

TED BAKER LONDON

Creative Director

  • Led multi-channel content campaign integrating a street team, social, events and PR for opening of Ted Baker’s 5th Avenue flagship

  • Strategy, including a comedic short, influencers, social media and a recap video, exceeded opening sales goals and secured press hits

 

AUDI OF AMERICA

Creative Director

  • Oversaw multi-part series from start to finish to raise awareness of Audi’s electric-vehicle initiatives—without a product on the market

  • Results included brand materials repurposed in press stories due to strategy of creating relatable assets that “show, don’t tell”

 

BLOOMBERG BUSINESSWEEK

Market Editor

  • Ideate and execute stories for The One, a column that compares the newest and best consumer goods to others on the market

  • Collaborate with deputy editor on multi-channel strategy to optimize content for print and online outlets resulting in top performing content